Bournemouth University has become the first university to be named as a Strategic Partner of the Chartered Institute of Marketing (CIM).
The move will see the CIM collaborate closely with BU to enhance standards in studying and boost student career prospects by ensuring graduates leave with the skills employers are looking for.
A plaque was also given to BU in recognition of the Strategic Partner status.
Speaking at the event, CIM Chief Executive Chris Daly said: “The new partnership will provide a greater synergy between CIM and Bournemouth University, adding value to the qualifications the students receive and thereby enhancing their career prospects.”
The CIM is the world’s leading professional body for marketing, with over 28,000 members worldwide.
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Maggie Jones, director of qualifications and partnerships at CIM added: “The CIM brand and qualifications are globally respected and this new strategic partnership programme delivers a clear advantage for qualification providers, ensuring students have access to the training they need to achieve their professional goals.”